When Does Investing In A Website Actually Pay For Itself?

Try Our Free ROI Calculator

The ROI calculator is based on an assumed website cost of £800. At Cobblestone Digital we offer entirely custom websites from £700 - £1000, depending on whether you would like your products photographed and uploaded to your new site.

Run your numbers below and find out when you can expect your online store to pay for itself, as well as seeing how much extra income you could generate in a year.

1 Tell us about your shop

Average number of orders or units each month

£

Typical order or item value

35%

Most independent shops see 20–40% more sales after launching a professional website — through better trust, Google visibility, and selling outside opening hours.

The cost of waiting

Every month without your website is revenue left on the table.

per month missed

Current monthly revenue

based on your numbers

Break-even month

website pays for itself

Year 1 extra profit

after the £800 investment

Your road to ROI — 24 months

Without website
With website
Net gain
Figures are estimates based on the uplift percentage you've entered. Actual results will vary.
Ready to find out more? Book a free 30-minute chat →

Numbers Looking Good? Here's What You Can Do Next...

We're Cobblestone Digital, we build bespoke ECommerce stores for Etsy sellers who are ready to own their audience and stop paying platform fees, as well as high-street boutique owners who want to drive more sales online.

Book a free 30-minute call and we'll talk through your shop, your products, and whether now is the right time to make the move.

Book A Call With The Team

Explore Our Offer...

FAQs

You don't need to. We build everything from scratch and then sit with you in a personal training session until you're genuinely confident. By the end you'll know exactly how to add products, change prices, run a promotion, and check your order, without needing to call anyone. Most of our clients are surprised by how straightforward Shopify is to manage actually is once someone shows them around and they have a custom built website sorted.

You're not alone — this is the most common thing we hear. The reason it keeps getting pushed back isn't laziness, it's that nobody has made it feel simple enough to start. That's exactly what this service is for. You send us your content, we handle everything, and your store is live within a fortnight. The hardest part is the first conversation, and that one's free!

Think about what you're currently missing. If your store generates just one extra sale a week at an average order value of £40, the site pays for itself within five months. After that, every sale is pure upside. And unlike an agency, which might charge three to five times as much, our listed fees cover everything: design, building, SEO, and training. One price, no surprises. And, we are more than happy to discuss a payment plan if one lump sum doesn't work for you.

A website isn't just a shop, it's a credibility signal. Most people Google a business before visiting in person. If they find nothing, some will find a competitor instead. A well-built Shopify store also lets customers browse before they visit, check your opening hours, and contact you easily, all of which increases the chance they actually make the trip. Being online and being a local business aren't in conflict. They work together.

Social media is a great way to drive traffic, but it's rented space. Platforms change their algorithms, restrict your reach, or can shut accounts without warning. You don't own your audience there. A Shopify store is yours permanently. Your products, your customer data, your brand, all in one place that nobody can take away. Social media should feed your website, not replace it.

Etsy takes up to 10% per sale, owns your customer relationships, and can change its rules overnight. You've worked hard to build your following, but on Etsy, that audience belongs to the platform, not to you. Your own Shopify store means lower fees, direct customer contact, full control of your brand, and a business that can grow on your terms. Many of our clients keep their Etsy shop running while they build their own store alongside it.

It's exactly the right time. Starting with a professional store sets the right impression from day one and means you're not having to rebuild something scrappy later on. Customers make snap judgements, a polished Shopify store signals that you're serious, established, and trustworthy, even if you've only just launched. We'll work with whatever you have and build something you're proud to send people to.

Shopify itself has 24/7 support for any platform issues, and because it's used by millions of businesses worldwide, solutions to almost any problem are well documented. For anything specific to your store, we include a 30-day support window after launch so you're never left stranded. After that, Shopify's own help centre and support team are genuinely excellent.

Both our £800 and £1000 packages support up to 50 product uploads, which suits most independent shops perfectly. If you have more, we'll give you a clear, fixed quote for the additional upload work before we start at a rate of £50 per 50 additional products. For very large catalogues we can also discuss a phased approach, getting your core range live first and adding to it over time.

Curious To Know What Your Website Might Look Like?

Get In Touch Below Or Book A Call!